Posts Taged product-strategy

Top 5 Product Design Strategies

Product Launch Mind Map (5)

“Design is not just what it looks like and feels like.  Design is how it works.” ~ Steve Jobs

Getting from Point A to Point B in the product lifecycle requires an adaptive, structured and innovation-driven approach that organizes all the touchpoints to create a memorable journey. So without much ado, here are what we believe are the top 5 product design strategies:
  1. Strategy that lucidly defines organizational directionThe ideal strategy is a combination of defining the Business, Design and Product Service design strategies. These in essence answers what a business should do (with emphasis on looking beyond the current cycle), decide on what to create (again, stressing on long-term action) and finally on how to create.
  2. Design & Business is an inevitable marriageA superlative strategy evolves when business and design co-habit to create everlasting business impact. It is all about getting the creative and business benefit puzzle come together and speak aloud.
  3. Design First, Technology LaterA design approach can be effectively used as a driver for innovation and Business Design needs to be successful in telling the right story at the right time to the right person. Once the ‘what’ has been answered, the ‘how’ is just how we manage technologies and platforms that hurtle forward around us.
  4. Design Strategy PanoramaThe Design Strategy traverses through the design process elements in a seamless manner that ultimately creates consistency. This process had “Design as Strategy” and “Design as Tactic” at different ends of the spectrum.
  5. Design Strategy is a discipline in motionDesign Strategy is a multi-faceted discipline that is based on context and research, with an outcome based, long term approach.
In Conclusion,
Design drives innovation,
Innovation empower brands,
Brands generate loyalty,
and finally, loyalty helps sustain profits and further innovation!



Our Book: Mystery to Mastery – Ideation to Productization Playbook


Roadmap – Do you Need to Make a ‘U’ turn?


As Product Managers, we all may have come across fellow comrades showing complicated probabilistic or deterministic prioritization algorithms based on weighted factors like velocity, revenue impact, resources, complexity of features, customer acceptance etc. They might have also thrown in a macro-laced spreadsheet for good measure. And all because of coming up with the Holy Grail of “Product Roadmap”. Just to be clear, this is coming from us, not as victims but as accused as well.

So what exactly is a Product Roadmap? It all starts with a Product Strategy. If we don’t have a Product Strategy, then the Product Roadmap ends up being just a grocery list of inane features. An ideal Product Roadmap is like a story that has a beginning, middle and an end but with the end goal of realizing the vision we all have spelled out in the Product Strategy.

How is Product Roadmap done in most of the time as opposed to how it should be done?

We would like to conclude by admitting that building a solid Product Roadmap is indeed a challenging and intimidating task – one that would require right and left brain to work in tandem.  Products sell when the customer sees the value that gets translated into a product to solve a problem.  And at the center of this is the Product Roadmap that starts with a clear business vision along with a believable canvas explaining the customer and market forces.