Posts Taged design

Top 5 Product Design Strategies

Product Launch Mind Map (5)

“Design is not just what it looks like and feels like.  Design is how it works.” ~ Steve Jobs

Getting from Point A to Point B in the product lifecycle requires an adaptive, structured and innovation-driven approach that organizes all the touchpoints to create a memorable journey. So without much ado, here are what we believe are the top 5 product design strategies:
  1. Strategy that lucidly defines organizational directionThe ideal strategy is a combination of defining the Business, Design and Product Service design strategies. These in essence answers what a business should do (with emphasis on looking beyond the current cycle), decide on what to create (again, stressing on long-term action) and finally on how to create.
  2. Design & Business is an inevitable marriageA superlative strategy evolves when business and design co-habit to create everlasting business impact. It is all about getting the creative and business benefit puzzle come together and speak aloud.
  3. Design First, Technology LaterA design approach can be effectively used as a driver for innovation and Business Design needs to be successful in telling the right story at the right time to the right person. Once the ‘what’ has been answered, the ‘how’ is just how we manage technologies and platforms that hurtle forward around us.
  4. Design Strategy PanoramaThe Design Strategy traverses through the design process elements in a seamless manner that ultimately creates consistency. This process had “Design as Strategy” and “Design as Tactic” at different ends of the spectrum.
  5. Design Strategy is a discipline in motionDesign Strategy is a multi-faceted discipline that is based on context and research, with an outcome based, long term approach.
In Conclusion,
Design drives innovation,
Innovation empower brands,
Brands generate loyalty,
and finally, loyalty helps sustain profits and further innovation!

 

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Our Book: Mystery to Mastery – Ideation to Productization Playbook

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The Devil is in the (Design) Details

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“Everything is designed.  Few things are designed well.” – Brian Reed

Design is in everything and everything is in design. Think how quickly and powerfully a design experience shapes our opinion of that product, service, brand, organization or outlet, for good or bad. For instance, we know quickly when the logo of a company is bad or plain lousy. And we associate that feeling of disgust with that brand. That’s the power of design. And we are not just talking about logos. It traverses beyond logos to graphics, products, brand, process, interaction and user experience, packaging and services to name a few. One thing is certain that with our exposure to beautifully designed experiences, the design bar has been raised and design-oriented organizations are winning.

Here is an instance of how a small change in the design elements of a mobile app UI can help in creating positive memories.

© Mahuya Ghosh & Pijush Gupta, 2016

This is a clarion call to all individuals and organizations to recognize this new design-driven era and make conscious effort to metamorphose even a humdrum product or service into something more gratifying and more memorable. In the process of bettering your products or service, try to analyze and assess its constituent element; see the elements of their design elements not as a marketing gimmick but as an unpretentious source of competitive advantage. 

We leave you with an example of how seemingly subtle changes like scale or slant can have a profound effect; forcing us to look at things differently. This is the New York City’s new wheelchair symbol.

 

 

 

 

 

May the {design} Force be with you!

 

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Our Book: Mystery to Mastery – Ideation to Productization Playbook

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The Cross Connection: UI / UX

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Three Letter Acronyms (TLA) are here to stay and will make our lives as clichéd as it can be, but it’s the other, often used TLA that is even more confusing. We are referring to the Two Letter Acronym (TLA Again!). Once such “TLA Again” is UI (User Interface) and the other one is UX (User Experience).  Though both are connected and mutually inclusive, they are different. While UI is the space where interactions occurs between humans and a product; UX is how a human perceives something that is visual and has cognitive connotations.

Let’s look at the differences using a very simple example.

 

“User Experience is RELATIVE & CONTEXTUAL” – Mahuya

User Experience is multidisciplinary in the sense that it has been influenced by other disciplines such as graphic design, psychology, research and anthropology.  This of course is not exhaustive. But more often than not, UX is perceived to be just interface design and visual design. Typically, information design comes before interaction design and interaction design comes before visual design.

Let’s see how UX can make a person who prefers cookies with his/her coffee, really smile with delight.

As you can see, the thought process, visual strengths and design principles involved in creating the above product need both a UX Designer and a UI Designer. They all tie in together to create an unforgettable user experience that succeeds in taking a functional product to the next level.

Interestingly, a good UX can exist with a bad UI and vice versa. But it is extremely important to understand the difference between UI and UX as this is where innovation actually gets delivered.