Posts Taged business

Top 5 Product Design Strategies

Product Launch Mind Map (5)

“Design is not just what it looks like and feels like.  Design is how it works.” ~ Steve Jobs

Getting from Point A to Point B in the product lifecycle requires an adaptive, structured and innovation-driven approach that organizes all the touchpoints to create a memorable journey. So without much ado, here are what we believe are the top 5 product design strategies:
  1. Strategy that lucidly defines organizational directionThe ideal strategy is a combination of defining the Business, Design and Product Service design strategies. These in essence answers what a business should do (with emphasis on looking beyond the current cycle), decide on what to create (again, stressing on long-term action) and finally on how to create.
  2. Design & Business is an inevitable marriageA superlative strategy evolves when business and design co-habit to create everlasting business impact. It is all about getting the creative and business benefit puzzle come together and speak aloud.
  3. Design First, Technology LaterA design approach can be effectively used as a driver for innovation and Business Design needs to be successful in telling the right story at the right time to the right person. Once the ‘what’ has been answered, the ‘how’ is just how we manage technologies and platforms that hurtle forward around us.
  4. Design Strategy PanoramaThe Design Strategy traverses through the design process elements in a seamless manner that ultimately creates consistency. This process had “Design as Strategy” and “Design as Tactic” at different ends of the spectrum.
  5. Design Strategy is a discipline in motionDesign Strategy is a multi-faceted discipline that is based on context and research, with an outcome based, long term approach.
In Conclusion,
Design drives innovation,
Innovation empower brands,
Brands generate loyalty,
and finally, loyalty helps sustain profits and further innovation!



Our Book: Mystery to Mastery – Ideation to Productization Playbook


Intrapreneurship vs. Entrepreneurship Dilemma


Though the terms “Entrepreneur” and “Intrapreneur” have existed and been part of the corporate business world for decades, there is still a lot of confusion about how one relates to another. While the two terms are dissimilar, there are resemblances and advantages to both styles in practice.


In its simplest form, most people believe intrapreneurs are internal entrepreneurs who behave in the same ways, have same stimuli, and respond in similar fashion. They couldn’t be further away from reality! Let’s try to break down the differences and similarities.

While both intrapreneurs and entrepreneurs share entrepreneurial DNA and have a very deep passion for innovation, they are very different in the sense that they require different set of skill sets to be successful in their respective environments as depicted in the following diagram.


While there isn’t a holy grail achieve entrepreneurial & intrapreneurial greatness, the following qualities are expected for success:


Key Questions to ask yourself if you are in a dilemma which route/role to choose:

  • Can my innovative ideas be implemented internally or do I look out?
  • Would I work under the framework of a large company with its available resources or start on my own from scratch?
  • Is job security very important to me?
  • What’s my appetite for risk?
  • Do I get excited or intimidated by the thought of managing my own business?
  • Can I navigate through the existing culture of the company, or would I want to create my own?

Intrapreneurs get as much of the rewards as entrepreneurs i.e., visibility, power, money, growth opportunities, networks, and most importantly, the opportunity to create something new — without much of the risk – financial bankruptcy, major failure, etc.

Having said that, Entrepreneurship is for anyone who holds the zeal and tenacity to peruse his/her dreams fearlessly. However, it is completely a personal decision if one wishes to play under a pre-built structure/framework or create a roof of their own (and the house as well). Figure out which category you fall into and rock your game!


Our Book: Mystery to Mastery – Ideation to Productization Playbook