“Design is not just what it looks like and feels like. Design is how it works.” ~ Steve Jobs
Getting from Point A to Point B in the product lifecycle requires an adaptive, structured and innovation-driven approach that organizes all the touchpoints to create a memorable journey. So without much ado, here are what we believe are the top 5 product design strategies:
Strategy that lucidly defines organizational direction: The ideal strategy is a combination of defining the Business, Design and Product Service design strategies. These in essence answers what a business should do (with emphasis on looking beyond the current cycle), decide on what to create (again, stressing on long-term action) and finally on how to create.
Design & Business is an inevitable marriage: A superlative strategy evolves when business and design co-habit to create everlasting business impact. It is all about getting the creative and business benefit puzzle come together and speak aloud.
Design First, Technology Later: A design approach can be effectively used as a driver for innovation and Business Design needs to be successful in telling the right story at the right time to the right person. Once the ‘what’ has been answered, the ‘how’ is just how we manage technologies and platforms that hurtle forward around us.
Design Strategy Panorama: The Design Strategy traverses through the design process elements in a seamless manner that ultimately creates consistency. This process had “Design as Strategy” and “Design as Tactic” at different ends of the spectrum.
Design Strategy is a discipline in motion: Design Strategy is a multi-faceted discipline that is based on context and research, with an outcome based, long term approach.
Design drives innovation,
Innovation empower brands,
Brands generate loyalty,
and finally, loyalty helps sustain profits and further innovation!