Articles

6 Tips for a Good Night Sleep

sleep

Scientifically it’s proven that the things you do right before bedtime can have a big impact on your life. But I feel that it’s a great time to perform a kind of daily ritual because the day is over, it’s relatively quiet and you’re not in a hurry to get things done.

Here are 6 things that I have been doing for several years which definitely have helped me sleep better and wake up in a good mood (read: ready to take on the world, again!) 

Tip # 1

Put on your favorite music

*Bonus: Sing or Dance along, no one is watching 😉

Tip # 2

Clean and moisturize your skin

*Bonus: Spray on few drops of your favorite body mist, close your eyes and mediate for few minutes

Tip # 3

Brush and floss

*Bonus: Look at the mirror & do your mirror talk 😉

Tip # 4

Go over your “To-Do” list for the next day

*Bonus: If you sense it’s going to be a difficult day ahead then sit back for few minutes, imagine the best possible outcome and send out your “All is well” signals to the universe

Tip # 5

Enjoy the fresh air in the balcony for a while, recall the things you are grateful for and thank the universe

*Bonus: Imagine you are an owl and looking over the city 😀

Tip # 6

It’s finally time to turn off the lights and get into story time mode.  Turn on your latest audio book till you fall asleep

*Bonus: Wear your smart watch so that you can see next morning how well you have slept

Do try out some of these & let me know if it worked for you.  If you have a tip to share, then feel free to post it.  I would love to try and experiment.

IF YOU WAKE UP WITH A DREAM IDEA THEN, YOU MAY WANT TO CHECK OUT THIS:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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Smart Meetings – As Product Managers, how do you run your meetings with swag?

Smart Meetings

Fortunately (or unfortunately) I’ve been to a lot of business meetings over the past 10+ years. These include (and not limited to) customer meetings, product launch meetings, road map meetings, train-the-trainer sessions, knowledge transfer sessions, pricing meetings, sales, marketing, and customer service. The list can go on but you get the drift – it’s a lot of meetings. Many of these meetings have ranged from outright boring to full-on comedy to downright hostile – essentially, the entire gamut.

I have concluded that as a Product Manager, the expertise to handle meetings and take notes is de rigueur. And yet, we all struggle to master this basic skill. The idea is to be fast (and not so furious) with meetings and write clear, concise and actionable meeting minutes with tangible outcomes.

In this article, I have tried to put together a few things that I have learnt and practice myself to beat the deluge of meetings.

Ground Rules:

  • Be on time
  • Set the agenda and allocate time for each item
  • Present your points clearly and pay attention to everyone’s points
  • Don’t shy away from asking questions
  • If still not sure, repeat your understanding or question
  • If things go off-track, politely ask people to take that topic offline and shepherd everyone to the agenda items.

Cheat Sheet for clean, actionable Meeting Minutes:

Keep the following in mind before sending meeting minutes:

Let’s now see a sample:

Meeting Date: 11/12/2017 14:00

Location: Skype – Conference ID: 9478230  PIN: 5345

Title: Bi-weekly Product Review – Product Management (8am RR / 2pm Ireland / 6:30pm India) – 11/12/2017

Hi Folks,

The meeting notes and links are below. Please let me know of any questions or concerns.

Thanks

Mahuya

Participants

  •   Participant 1 (Meeting Organizer)
  •   Participant 2
  •   Participant 3
  •   Participant 4
  •   Participant 5
  •   Participant 6
  •   Participant 7

Notes

  • We all met and reviewed the 2.01 release deliverables
  • Development has been completed and regression testing is WIP
  • No risks have been identified at this point

Artifacts:

  • The Sprint Tracker dashboard is here
  • The feature heat map deck is here

Next steps:

  • Ashok to communicate the release date to the on-boarding team by 10/Jan/2018
  • Mahuya to finish the demo setup by 15/Jan/2018
  • We regroup in 2 weeks to go through and discuss the product demo planned by Pamela

Summing it up:

  • Send out the agenda in advance
  • Be prepared for the meeting and mind the time
  • Be attentive and take notes, don’t be apologetic to ask questions or direct people to the agenda when you see it going off-track
  • Take notes (yes, again), proofread and distribute to the participants
  • Most important tip – Don’t forget to follow up. This helps in avoiding unpleasant déjà vu scene.

It would be incomplete to end the article without mentioning about Pijush & Niamh – two of my brilliant colleagues, whom I have seen swag in meetings with elegance. This article came as an inspiration from them, hope some of the information was helpful. I would love to hear about your views and tips to run meetings efficiently, feel free to comment below!

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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Scope Creep: Pushing the Envelope?

Scope Creep

WHAT?

Scope creep reminds me of joke that likens it to a flying Frisbee: It’s like watching it and then wondering why it’s getting bigger… until it hits you! And trust me, it hurts!

Scope Creep = Scope getting larger

Scope creep results when the scope gets bigger and bigger without an increase in budget and time. Often times, it’s because the client discovers additional requirements on the go or the sales team have promised something that doesn’t exist.

AFTER EFFECTS?

Scope Creep ≠ Increase of (budget + Time)

It leads to poor quality of work, adversely impacts the project’s profitability and employee morale.

Example: A 30-hour job creeps into 55 hours and employees find no time for testing or for their family

 WHY?

Any one of the below or all lead to Scope Creep:

  • Poorly/loosely defined scope
  • Indecisive Stakeholders – not sticking to the agreed upon Scope of Work
  • Gold plating with no guaranteed customer satisfaction but adversely impacting project profitability
  • Engaging the clients very late in the development cycle
  • Ineffective Client Relation Management and poor customer on-boarding
  • Poor/lack of change management processes 

HOW?

Scope Creep can be controlled by:

  • Proper Stakeholder management (clear definition of In-Scope vs. Out of Scope)
  • Setting up an effective Change Management Process
  • Up-Selling: Allow Scope Creep but make money
  • Adopting Agile Product Development

FINAL WORD

As a Product Manager when caught in a Scope Creep situation, it’s very important to ask yourself what’s the problem you are trying to solve and the end goal? For example, which of these Swiss Knives would you want to build for your customer segment? Are you sure all of your customers want this? Will your revenue numbers and market share grow if you build Swiss Knife 2 vs. Swiss Knife 1 and vice versa?

BUT (there’s always a “but” for any argument), next time when a new request comes in, take a pause and patiently deliberate over it. That specific scope creep you’ve been battling might just be the one thing that makes your product succeed. Something to ponder over!

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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Reverse Ideation: Turning the Problem on its Head!

Design Thinking

Ever seen a court drama scene? At some point, the defense lawyer would invariably scream, “How can my client be guilty?” And no, it’s not a rhetorical question! That question begs to be answered and in the process, everyone involved would come up with their own ideas on why the defendant is guilty. Now cut to real life and do the same thing. We all try to engage in normal ideation process in which we begin with a problem and move towards a solution. But another (and equally interesting) form of ideation brainstorming process is called ‘Reverse Ideation’. In case of Reverse Ideation, we undertake a journey from the solution to the problem.

What?

Reverse Ideation = Negative Brainstorming

Instead of asking how to solve the problem, reverse ideation focuses on how the problem can be aggravated.  

Figure 1: Ideation vs. Reverse Ideation

When?

Reverse Ideation can be used as a powerful Design Thinking (through brainstorming) technique to get different perspectives on a problem. It becomes quite handy when we have a team with low morale, lacks energy, or is hostile to be less judgmental about new ideas. We can use this technique in combination with other ideation methods to get the optimal level of participation and outcome.

How?

Let’s take an example of how to prevent people from jumping traffic signals and prevent accidents. Let’s write down the problem statement:

“How to prevent people from jumping traffic signals?”

Now let’s reverse the problem statement:

“How to make people jump traffic signals?”

Don’t you already start seeing how a new perspective emerges to reveal some very astonishing outcomes? Here are some of the few “reverse” ideas that emerge:

  • Randomly change the sequence of traffic signals
  • Short duration of Green for one side and long one for another
  • Shut down the traffic signal with no traffic police coordinating
  • Make motorists restless with endless wait

Let’s treat these inputs problems and try to find solutions for each of them. At the end of the brainstorming session, you would have a long list of ‘reverse’ solutions. It’s now time to scrutinize each idea in reverse and find a potential solution. For instance, the discussion may go along these lines:

Table 1: Reverse Ideation Process

And this would go on till the divergent reverse ideas get a life of their own, and a solution is born.

Benefits?

  • Reverse Ideation is a powerful design thinking tool to generate creative outputs
  • It is fun and often improves the morale of the teams that are low on energy or are cynical
  • It works best when people are more analytic than creative and are able to conceptually reverse the problem.
  • Characteristics of the Group:

Figure 2: Team Traits

  • It does not need too much of training
  • Reverse Ideation can be done both remotely or through face-to-face facilitation

Conclusion

Reverse Ideation is one of the very good methods to engage in imaginative problem solving and can lead to robust solutions. The application of this technique is typically for technology scouting and innovation through constraints. Reverse Ideation probably also has roots in human psychology. We sometimes (or mostly) are wired to be cynical and judgmental about ideas. This very weakness of ours is put to best use in Reverse Ideation. After all, to find the devil in the detail, we have to be devil’s advocate.

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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A Sustainable Customer Experience

CX

What used to be a “nice-to-have” or an after-thought has now become a necessity. Yes, we are referring to ‘Omni-channel Customer Experience (CX)’. Small wonder that CX figures at the top of every organization’s list of things to achieve and deliver. CX has become all the more important now that the ‘power to contact’ has shifted to the consumers. And this ‘power to contact’ is through so many new and emerging channels that an omni-channel CX is the need of the hour to bridge all the silos and offer seamless transition across the customer journey. That’s why the event on “Shaping the future of Customer Experience – Vision 2020” by Zendesk and Trescon was so relevant and we were so glad to be a part of it.

So, what exactly is omni-channel?

A true Omni-channel Customer Experience is all about ensuring a consistent customer experience across any channel that the customer chooses to interact with a brand/company. In other words, it’s about providing a seamless, unified and a connected customer journey across channels without losing any context.

What are the driving forces that are enforcing organizations to plan for an omni-channel customer experience?

There’s a paradigm shift in the customer buying behavior today. The shift is from the traditional Offline mode to more of an Online/Offline mode with more focus on self-service as shown below:

As per a report published by Dell in a recent report, the key drivers for organizations are:

Needless to say, it’s important to embed the changing customer buying behavior into your omni-channel customer experience strategy to stay in the game and to keep your top-line intact.

Top 5 recommended strategies to implement an omni-channel customer experience

A true omni-channel customer experience touches all parts of the organization, from IT to marketing to customer services, and sometimes even external partners. Achieving the omni-channel promise requires an ongoing investment in people, processes, and technology, along with a long-term vision of how you want to treat your customers when they interact with your brand.

Here are our top 5 recommended strategies:

1. Analyze your customer personas, their channel preferences and how a typical customer journey looks like when they interact with your organization: Who are your target users? What are their demographics and channel preferences when they interact with your brand/product/service? Which platform do they use for performing the key transactions – do they call, email, request a chat, or take some other avenue?

Your first goal should be to understand your target customer’s preferred channel and a typical customer journey. Then work towards supporting context-sharing among those channels your customers frequently use to accomplish a single task.

2. Define channel-specific business strategy: The success of an omni-channel customer experience depends on the clarity about your customers’ needs and then aligning the business objectives.

  • Is there an opportunity to close more online sales with web chat? If yes, then can we leverage AI Chat bots so that we can provide sales support 24*7?
  • Are text-based communications more effective for technical help? If yes, then can we leverage AI Email Bots to smartly find the right answers and communicate back to customers?
  • Is your goal to automate routine inquiries through effective self-service?

Having such clarity and goals would allow you to adjust your organizational strategies to optimize omni-channel goals and align resources more effectively.

Here’s a Cost vs. Value Creation comparison across various channels:

3. Empower agents with 360 degree view of the customers prior to their interactions, and train them to handle priority callers more effectively: Customer adoption of digital channels doesn’t undermine the importance of the voice channel. Instead, the role of this channel changes and its importance increases to promote customer loyalty. It becomes a medium for handling complex interactions. So empower your agents with the right information in real-time through the right technology and systems. Evaluate if there’s an opportunity to leverage Chatbots/Artificial Intelligence to assist agents with Support Requests to provide faster and accurate response.

4. Evaluate agent performance across all touchpoints: Invest in a customer support solution that is capable of call or chat routing, recording and evaluating quality across channels. Also ensure that the customer support solution you choose has certified integrations across all commonly used applications in your organization. This ensures personalized and contextual interactions which is the prerequisite/foundation to enable a true omni-channel customer experience

5. Ensure that your customer support application vendor has the right experience and reputation: Do your research, opt for their trials and evaluate their value propositions vs. your requirement. Look for vendors who have SaaS offerings. Look for customer success and failure stories to objectively take an informed decision.

Final Thoughts

Given the fact that IoT is one of the emerging channels of customer engaging with products and services; it’s a no holds barred game that enterprises must win to stay relevant. Knocking off or slighting over existing multi-channel investments isn’t an option. Customers prefer dealing with enterprises that provide a memorable experience and all have some sort of game plan to handle it. So what’s your CX story?

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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The Product or the Experience?

Product-Experience

This morning I was chatting with one of my friends who during the conversation mentioned that she is learning to drive a car or rather she knew driving and it’s more like a brush up crash-course on driving. I asked her, “How many hours are you driving daily?” She responded, “20 minutes to 30 minutes. But Mahuya, I feel so tired after that! My husband keeps wondering and asking why I am getting so tired in 30 minutes.”

Then I asked her as to why does she have to drive when her husband can drive her around? Of course, I made that comment in jest (lest you call me a sexist) but I was just trying to make her think! After 5 minutes of chatting, I got to the root of it. She recently got a big break in her career and everyone in her family and friends circle expected ‘Managers’ like her should drive big cars. So, she is doing her best to meet everyone’s expectations. Plus, she likes the thought of self-driving!

Then I just looked at her like a doctor or rather a surgeon and immediately took her to the operation theater i.e., for a walk round the building. I hope the operation was successful!

So yes – my story is also something similar. I still remember, about 8 years back – my then boss asked me, “Why do you need a salary increment? What would you do with money? You have no liabilities; you live with your parents.” I honestly responded without any kind of hesitation that I wanted to buy an i20, diesel car without loan in next 6 months. So the pay increase would surely help towards the cause. And soon enough, within next six months, I had my 1st car. I was really happy. We took the car home, my parents were thrilled. Then it was time to take the car to office – the actual purpose. By the way, prior to that I spent three months learning driving, getting a driving license and of course dreaming myself driving the i20. Then finally it was the moment of truth: drive the car to office – I got dressed and sat inside the car. Of course the car moved, but I now I had second thoughts: it’s brand new, I shouldn’t take the risk of driving 40 km to office. Maybe I should wait and hire a temporary driver. So yes, that’s what I did next – we put an advertisement for a driver, lot of drivers appeared for interview. Finally I select one person. His only job was to sit beside me while I drove, and ensure there was no accident! First day, I drove for about 10 km out of the 40 km drive to office. Then I became so tired that I felt if I had to drive even one minute more, I would have to take a sick leave, go home and sleep. So I asked my kind driver to take me to office. Gradually in next few days, I moved from the front seat to back seat and allowed him to drive. Life became simple for me, again!

Then I moved to Hyderabad – next one year I contemplated if I should bring the car here or sell it off. I surely loved it very much, so it was a very difficult decision. Finally a friend of mine told in a matter-of-fact way that such a beautiful car was stuck because of my indecisiveness and that I should set it ‘free’. I did just that! I sold it off within no time once I had made up my mind. So this time, I decided to spend half the money and buy a car. But the goal was to get used to driving. I bought the car, knowing I will hit many cars. Tried my best not to get mentally attached to it; unlike my first car, I didn’t care much about this one. So this time, just like my friend with whom I was chatting, I did a brush up course on driving. I didn’t learn anything new.  Then came the moment of truth (again)! Time to drive! Just like last time, I ended up appointing a driver to sit beside me. This time, I decided to take baby steps. The plan was, I wouldn’t drive to office but he would. But I would drive back home, while he sat beside me. I followed the plan for about 10-12 days. Oh My God – it was so mentally tiring. I actually wondered a lot, how or why I was getting so tired in 30 minutes. My mom as usual concluded that it was because I did not eat much. But no!

The real reasons were these:

  • Operating the vehicle was fine. But the fact that in those 30 minutes, I had to drop all other thoughts was driving me crazy!
  • Before and after driving, thinking that I didn’t/could have killed someone created more mental baggage
  • I couldn’t listen to my favorite songs; plus I kept noticing how nicely the driver was enjoying
  • I missed out on the sights; the greenery that came with monsoon or the fog that came with winter

So yes, you guessed it right – just like last time, my driver ended up driving my car instead of me. He was an educated man and the best driver ever.  It was temporary job for him till he found a job in a software services company. Fortunately (or unfortunately), I was able to convince him to be his own boss. Thanks to Uber and Ola and easy car loan policies, he now owns two cars and is very happy with himself and being his own boss.

Three months back, after lot of contemplation and against everyone’s will, I decided to sell off the car. Friends and neighbors thought that I was planning to buy a bigger car. But most of them are still disappointed to see my parking spot empty.

So how was this journey; living without a car, in the peak of summer in Hyderabad, India?

  • Very good. I enjoy the same amount of freedom as before
  • I get ~6000 (~4 km) more steps in a day vs. before
  • I meet more people on the street and smile more. If I am lucky, I get to see and experience interesting moments (all sorts of human emotions)
  • I also save close to INR. 30,000/month, which is not a huge amount but good amount to help humanitarian activities like children’s education and going for vacations.

My earnest request to all: don’t let job titles or any forms of social pressure dictate your life. After all, it’s just a car; a means to get you from point A to point B. That’s it! Be in charge of your life and drive it in a direction that works for you, your happiness and mental peace matter most! Get a bicycle instead :).

So the most common question I get asked next is: “Are you not going to buy a car, at all?”

Of course, I will. But yes, it will not be a bigger car. It will be something that meets my need (being a product manager how can I get stuck with the wrong product!), which is a fully automated self-driving car. I am closely watching where the automobile industry is going in this. Till then, I will use the bicycle!

I will end the article with this parting thought:

“Identify your true needs; don’t get stuck with the wrong product(s)!”

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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Product Manager’s Dream Inbox

Inbox

Dear Readers,

When I opened my office Outlook this morning, the 3rd email from top grabbed my attention. It came from a fellow Product Manager who requested the IT Admin to remove him from a certain Distribution List (DL). The last line really made me think. It went like this (names have been masked for obvious reasons):

 Note: – I am receiving 6K+ mails in a day from different environments since my email is in this DL. This is causing distraction and I am not able to concentrate!”

I laughed my heart out but yes, more often than not – this is how our life is!

We get trained (over time on the job) and paid to process tons of information and most often it feels like searching for clues in a labyrinth and making the most educated guesses. The life of a Product Manager is all about distilling the ‘right’ information from myriad sources. It’s all about saying “Yes” and “No” emphatically (mostly the latter). Sometimes we hit jackpot while at other times we get a raw deal. Over time, I have learned that ‘no-decision’ or ‘slow-decision’ is like poison; it will surely kill the product’s longevity. So it’s better to make a decision today, fail fast and move on. As long as I figure out why the decision was a wrong one, I need not announce it to the world. But yes, I would have my confidence intact and that should be good enough to help me make a better decision for my product in future. Making my product live long with glory is my purpose!

So how do I stay on top of my Inbox?

The Goal I set for myself everyday: “The clutter free inbox – Less is more.”

(yes, I know no two days are the same!)

How do I get to my dream Inbox?

Everyone has their own ways of doing things. This is what I have been doing for last 3 years which has helped me by a great extent to become more productive:

Rule 1Inbox (quick scan of ~ 5-10 seconds/email, max of 10-15 minutes per day to go through Inbox) > Delete (delete irrelevant emails) > Archive (archive the entire Inbox at the end of day).

Rule 2: Don’t spend more than 10-15 minutes/day to bring the unread email count in your Inbox to 0, regardless of whether it’s 5k+ or 500 at 8 am or whenever you start your day.

Yes, I know this might shock many, but this is the best way I found to stay focused. It doesn’t mean I am careless. I have been doing this for the past 3 years, and trust me, neither am I inefficient, nor have I missed any deadlines. In fact, I managed to get few awards instead [no not for deleting emails ;)].

I realized over the years that we often waste our time going after the wrong information; added to that we further waste time questing the source. And all this while, the truth hides somewhere else. In the process we fail to take a decision today and as a result, our most beloved product suffers.

I am sure that soon technology will solve the problem of stopping/eliminating unwanted information/emails reaching us every morning when we open our business email. In fact, one of my colleagues is working on a patentable idea that would solve this problem!

If you have an unique recipe for attaining Zero Inbox in < 10 minutes, please don’t forget to comment below with your tips and tricks.

I will end my thoughts today with these quotes:

quotes

Yours Truly,

A Product Manager

~ Build the best version of your product ~

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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10 Tips to be an Inspiring Product Manager

10 tips

If someone were to ask us what makes one a great Product Manager, we would be at loss of words. And it’s not because we don’t know the answer but for the simple reason that there is no single mastery technique that a one can acquire to become a great Product Manager. Great or not, one needs to be a happy and a soulful Product Manager. Here are what we think are the top 10 tips to become that elusive Happy & Soulful Product Manager:

People also ask if there are any certifications that say “I can do all of that?” Again, the simple answer is, “None that we know of”. The most important argument that we put forth is that teaching and certification of old and failed techniques simply work to institutionalize the bad practices. So enjoy what you are doing and it will reflect in the solutions that you deliver.

Always remember, its one thing to get certified and another to be successful and happy.

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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Is Your ‘Elevator Pitch’​ Elevating You?

elevetor

The opportunity to pitch an idea to investors is a momentous milestone for any entrepreneur. It serves as the first step towards getting validation that your ‘out of this world’ idea has some value. It also serves as a much-needed opportunity take a break from the tiring routine (of bringing your idea to life) and reminding yourself of the bigger, world-changing vision that motivated you to start your business in the first place.

Great startups and product companies don’t fund themselves. Bootstrapping during the initial phase is perfectly fine. But after your product and business gets some inertia, it’s time to scale up. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with a well-connected network.

Here are 4 key components that make an impactful Pitch:

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What’s your idea of an investor pitch? Conservative or AggressiveWe would love to hear your story so please comment below and lets all learn.

 

botAnd while you are here, you might want to try out this new virtual Pitch Bot that grills and prepares you before you get into the investor’s office.

Have Fun!

 

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

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The Devil is in the (Design) Details

cover-image_6

“Everything is designed.  Few things are designed well.” – Brian Reed

Design is in everything and everything is in design. Think how quickly and powerfully a design experience shapes our opinion of that product, service, brand, organization or outlet, for good or bad. For instance, we know quickly when the logo of a company is bad or plain lousy. And we associate that feeling of disgust with that brand. That’s the power of design. And we are not just talking about logos. It traverses beyond logos to graphics, products, brand, process, interaction and user experience, packaging and services to name a few. One thing is certain that with our exposure to beautifully designed experiences, the design bar has been raised and design-oriented organizations are winning.

Here is an instance of how a small change in the design elements of a mobile app UI can help in creating positive memories.

© Mahuya Ghosh & Pijush Gupta, 2016

This is a clarion call to all individuals and organizations to recognize this new design-driven era and make conscious effort to metamorphose even a humdrum product or service into something more gratifying and more memorable. In the process of bettering your products or service, try to analyze and assess its constituent element; see the elements of their design elements not as a marketing gimmick but as an unpretentious source of competitive advantage. 

We leave you with an example of how seemingly subtle changes like scale or slant can have a profound effect; forcing us to look at things differently. This is the New York City’s new wheelchair symbol.

 

 

 

 

 

May the {design} Force be with you!

 

YOU MAY ALSO BE INTERESTED IN:

Our Book: Mystery to Mastery – Ideation to Productization Playbook

M2M