Articles & News

Sep
17
Emotional Courage & Leadership
0 comments

Has the fear of conflict stopped you in your tracks or has it made you respond when everyone...

Aug
22
Top 5 Product Design Strategies
0 comments

“Design is not just what it looks like and feels like.  Design is how it works.” ~ Steve Jobs...

Jun
10
Intrapreneurship vs. Entrepreneurship Dilemma
0 comments

Though the terms “Entrepreneur” and “Intrapreneur” have existed and been part of the corporate business world for decades,...

Apr
21
6 Tips for a Good Night Sleep
0 comments

Scientifically it’s proven that the things you do right before bedtime can have a big impact on your life. But I...

Apr
15
Personalization Technologies for Political Purposes & Privacy Implications
0 comments

Christopher Wylie One of the leading tech giant Facebook is swimming in the hot boiling water with Congress not...

Apr
13
Smart Meetings – As Product Managers, how do you run your meetings with swag?
0 comments

Fortunately (or unfortunately) I’ve been to a lot of business meetings over the past 10+ years. These include...

Apr
01
Scope Creep: Pushing the Envelope?
0 comments

WHAT? Scope creep reminds me of joke that likens it to a flying Frisbee: It’s like watching it...

Mar
26
Reverse Ideation: Turning the Problem on its Head!
0 comments

Ever seen a court drama scene? At some point, the defense lawyer would invariably scream, “How can my...

Mar
20
A Sustainable Customer Experience
0 comments

What used to be a “nice-to-have” or an after-thought has now become a necessity. Yes, we are referring...

Mar
17
The Product or the Experience?
0 comments

This morning I was chatting with one of my friends who during the conversation mentioned that she is...

Feb
23
Product Manager’s Dream Inbox
0 comments

Dear Readers, When I opened my office Outlook this morning, the 3rd email from top grabbed my attention....

Feb
13
10 Tips to be an Inspiring Product Manager
0 comments

If someone were to ask us what makes one a great Product Manager, we would be at loss...

Jan
19
Is Your ‘Elevator Pitch’​ Elevating You?
0 comments

The opportunity to pitch an idea to investors is a momentous milestone for any entrepreneur. It serves as the first...

Sep
26
The Entrepreneurial Enigma
0 comments

According to Statistics Brain global data, 44% of startups wind up by year 3 worldwide. What’s more, the...

Aug
22
The Devil is in the (Design) Details
0 comments

“Everything is designed.  Few things are designed well.” – Brian Reed Design is in everything and everything is in...

Jun
29
Design Thinking Reincarnated (but better)
0 comments

What if Design Thinking was a human and it dies tomorrow? We presume the obituary would look something...

May
12
Are you listening?
0 comments

When you hear a service provider request you for your feedback, they actually mean the following:   “Your...

Apr
05
Maximum Validated Learning
0 comments

“Evolutionary quest for perfection, but with a feedback loop” – Pijush & Mahuya There is no better time...

Mar
01
Up Close and Persona(l)!
0 comments

Nothing can work better in creating a solution than understanding the entity it is created for or targeted...

Feb
01
Are you doing A/B Testing for your Hypothesis Validation?
0 comments

As promised earlier, this post talks about how A/B can significantly help in increasing your app’s conversion/sign up...

Jan
05
What is A/B testing?
0 comments

“Take the guess work out of the equation” – Mahuya  What is A/B Testing? It’s a powerful technique...

Nov
19
Roadmap – Do you Need to Make a ‘U’ turn?
0 comments

As Product Managers, we all may have come across fellow comrades showing complicated probabilistic or deterministic prioritization algorithms...

Oct
14
The Cross Connection: UI / UX
0 comments

Three Letter Acronyms (TLA) are here to stay and will make our lives as clichéd as it can...

Sep
28
Connecting the Pixels
0 comments

“User Experience is about reducing friction for the user to use the product/service and providing contextual information quickly” – Mahuya...

Sep
07
Re-Imagining Innovation Through Design Thinking
0 comments

The pressure to innovate and grow for companies is becoming relentless but the battle to tackle it is...

Jul
27
Frictionless Buying Experience for B2B SaaS Products
0 comments

If you are still writing checks to buy software, then read on. This is just for you! Most...

Jul
05
Design Thinking + Customer Community = Social Innovation
0 comments

When competition tries to decimate companies, the only thing that stands between them and annihilation is customers. We...

Jun
30
From Lame-storming to Design-storming
0 comments

We’ve got a lot of offline requests after we wrote “Design Thinking: The Continuum of Innovation” asking us to elaborate more...

Jun
17
Mapping out a Buyer’s Journey in SaaS World
0 comments

When it comes to B2B SaaS products, optimizing the revenue growth is the most difficult job for sales...

May
13
Design Thinking: The Continuum of Innovation
0 comments

Some would vouch that left is more important; others would swear by the right. But which one is...

Apr
23
Customer Journey in B2B SaaS Economy
0 comments

In our previous article B2B SaaS Landscape- The Changing Story, we observed that the persona of the enterprise customer...

Mar
28
B2B SaaS Landscape- The Changing Story
0 comments

When was the last time you bought an on-premise enterprise software product? We are sure you or your...